Welcome to
Focusing on pioneering the way for farmers, across all species, and all levels of the industry.
Education
Genetics, breeding practices, and general care of poultry, we help to learn and grow.
Engineering
Integrating technology into farms with precision and data-driven innovation.
Excellence
Striving to bring the best into everything we do and lead the industry.
About Pips 'n Chicks
Pips 'n Chicks is focused on bridging the gap between practical farm management and precision-driven research. With roots in poultry genetics and exhibition, our mission has expanded to support responsible breeding, education, and equipment development across species — from backyard flocks to small ruminants and beef cattle.
We have ongoing work in genetics, equipment design, and systems for both research and real-world applications. From USDA research and academic institutions to hobby farms and industry, we understand all aspects and develop scalable ideas for livestock. We focus on efficiency, animal welfare, and genetics.
We are proud to host the largest virtual poultry show in the world, with thousands of birds entered each year. This free, educational event provides youth and hobbyists alike with detailed feedback, national exposure, and mentorship — helping shape the next generation and community of exhibitors and breeders.
In 2024, we also coordinated emergency community outreach during the nationwide poultry crisis — distributing resources, offering support to displaced breeders, and helping flocks find safe placement. Our work is grounded in science, but driven by a belief in showing up for the people behind the animals.
At Pips 'n Chicks, every project is guided by a commitment to quality, transparency, and practical impact — whether we're developing a new quail breeding line, consulting on small-farm equipment, or helping a young exhibitor find their footing.
Founded by Breanna Patz, Agricultural Engineering student at the University of Wisconsin–River Falls.
